Campari is a unique Italian aperitif with an unmistakable bitter-sweet flavor and a deep red color. Crafted following the same original recipe since 1860, Campari is a balanced blend of iconic botanicals, herbs, and fruits of the Mediterranean, including China-based orange peel and the renowned “Genta” of the Piedmont region. These ingredients give rise to a unique bitter-sweet, almost spicy aroma, and a distinctive flavor to be enjoyed as a classic aperitif, in a long drink, or as a key ingredient of popular cocktails.